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I, Keith Kaplan, Wear Turquoise - For My Loved One. Will You Join Me?

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$1,235.17 of $1,174

The competitor in me wants to beat what I raised last year! This ensures our ability to carry forth the American Lung Association mission including overcoming COVID-19 and preventing future pandemics like this.

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Driven by a thirst for knowledge and a commitment to paying it forward I wear many hats. As a licensed realtor I proudly work with Sotheby’s International Realty representing buyers and sellers of residential real estate with a focus on West Hollywood, the Hollywood hills and the westside of Los Angeles. At the same time I maintain a full schedule as President of The Kaplan Group, a firm specializing in marketing, public relations and public policy work for luxury lifestyle products.

Since I established the company in 1993 they have serviced a range of clients including luxury hoteliers, jewelry designers, manufacturers of sport and recreational vehicles, furniture and home décor brands, luxury watch brands and internationally recognized fashion designers.

I have called West Hollywood home for over 30 years and have passion for the community and causes affecting the community have led me to engage with a range of local organizations and charities. In the early years of the AIDS epidemic I chaired an HIV/AIDS organization, The Foundation for Educational Research, that funded outreach, education and research programs in the LA area. I has also worked closely with Project Angel Food, serving on the Divine Design planning committee for 8 years. I have participated as a rider in several of the SF-LA AIDS rides.

And, for the past four years I have served as Chairman of the West Hollywood Chamber of Commerce which has allowed him to develop a deep and thorough understanding of the West Hollywood community

IWT appealed to me because I believe that truth and facts matter and the public must have access to information to make educated decisions on issues as vitally important as lung health, cancer research and the environment.

I have an MBA in marketing and finance from the University of Chicago. I earned my BA in Economics at UCLA where I was awarded Cum Laude, Dean’s List and Honor’s Program. I also attended the London School of Economics.

I Wear Turquoise (IWT) is an American Lung Association LUNG FORCE campaign, engaging leaders throughout Southern California.

In American Lung Association’s pursuit to ensure lung health for all, its research funding is hard at work during this outbreak of coronavirus disease (COVID-19). A recent discovery is showing great promise for a potential vaccine. Our lung helpline and website continue to be trusted sources of information and support. Reliable resources, including guidance on how to protect yourself and your family from becoming infected, are available during this unprecedented health threat. It is important that this crucial work continue. We invite you to be a part of the solution and help prevent against future pandemics TODAY.

The American Lung Association's LUNG FORCE launched five years ago, uniting women and their loved ones to stand together and fight lung cancer. Today we invite everyone to join the commitment to lung health and for clean, healthy and livable communities for all. Leaders from throughout Southern California have joined us to become IWT Ambassadors to lead the charge toward a cleaner, healthier future.


My individual goal is to raise $1,174 for the American Lung Association. However, together, with the efforts of all our Ambassadors and the generosity of supporters like you, we are trying to raise $50,000 to help ensure their mission stays strong, including OVERCOMING COVID-19 and preventing future pandemics like this! We are stronger together! To “meet” the other Ambassadors and check out how we are making an impact as a whole AMERICAN LUNG ASSOCIATION: I WEAR TURQUOISE. Please support today!

American Lung Association is a tax-exempt public charity (federal tax ID #13-1632524). All contributions are tax deductible to the extent allowable by law. No goods or services were provided in exchange for your generous financial donation.